As a regular exhibitor at Moda Footwear, Lexus has been perfectly placed to evolve alongside the show. From its core eveningwear collection to the launch of its designer diffusion line, Lexus has become a force to be reckoned with within footwear, and Moda has been pivotal to its development, as sales manager Adjay Southi explains.
Q: Did you have a successful show at Moda Footwear last month?
A: We always have a good experience at Moda. We have a great position and our customers know where to find us – it’s a location that we would never want to lose.
Q: Did you achieve the business you were hoping to achieve at the show?
A: Yes, we opened some key accounts with key customers that we were hoping to bring on board - in addition to seeing our current customers, of course.
Q: Lexus is always evolving – what’s in store for a/w 18?
A: Innovation is key to our business, and we launch between ten and 15 new styles every year to freshen the collection. There is also a bigger focus on our own brand label – Saki Southi – which is a premium diffusion line manufactured in premium leather.
Q: What are you hoping to achieve when you bring this range to Moda in February?
A: We will be looking to meet all different types of buyers, from department stores to independent boutiques to online retailers. We are always keen to help small; businesses grow, as well as promoting our brand on a larger scale internationally.
Q: Why is Moda so integral to your business?
A: Our favourite aspect of the show is always meeting the clients. Without them, we wouldn’t exist, so it’s always a pleasure meeting our customers and building our longterm relationships. It’s important to us to maintain those working relationships with the customers who have been loyal to us, and have supported us over the years. We always want to maintain that, as well as bringing new customers on board.
Lexus will unveil its new autumn styles at Moda Footwear on 18-20 February next year. Find out more about the brand here