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    To see more of our latest collection, visit our site


    Director Saki Southi & Claude Littner
    Consultant Paulo Pinto & Executive Adjay Southi
    Model Bonita Southi with Claude Littner













    Adjay Southi explains ... It all started off early May 2018, email received from Andy Murray - Boundless productions TV. With over 7 million views on The Apprentice it was an opportunity that could not be turned down. A long 6 months where we had to keep hush hush.

    Raring to go, we divided our teams into two with our; Creative Director 'Saki Southi' and model 'Bonita Southi' who attended the Neverland location with Team Typhoon whilst Designer Consultant 'Paulo Pinto' and Sales & Marketing Executive 'Adjay Southi' attended the Loop Nightclub in Mayfair with Team Collaborative.

    During the show, with Team Collaborative it was evident some stir was caused due to Jasmine spending a lot of her time with Paulo & Adjay, trying to close a deal. Lexus being creative innovators in design by our award-winning Director 'Saki Southi', where we design, manufacture, and distribute our own brand 'LEXUS', it was a challenge the Apprentices had, in attempting to tackle and sell their chosen designed shoe to us, which was an “urban heel”.

    Negotiating with Sarah and Rick, we immediately felt they were very pushy in terms of handling the sales, and we believe the sales and peoples persona handling wasn't there. As a large international firm, we were interested in negotiating to see if there was a possibility to order more colours because; as a business, we operate with one style in various variations. Manifestly, this is how the wedding industry works for the mother of the bride, bridesmaids, that perfect evening or wedding 'out out' with a ray of colours such as navy, light grey/silver, grey, taupe, plum etc, which you will see on our newly launched website

    Lexus' buying capacity is normally in thousands for a style in variation of colours combined, which the contestants did not grasp initially. Hence why our deal ended with only 144 pairs instead of the usual thousand pairs of shoes, we would typically purchase. Besides this; our deal ended with a rock-bottom bargain achieved by Adjay and Paulo, securing the deal of 144 pairs at £25 each, which was a huge credit to Jasmine, who we secured the deal with, whilst she handled the pressure from her colleagues.

    In business in order to sell a product, it is vital to understand the buyers’ needs without being too pushy, abrupt and unprofessional as Jasmine quoted in the boardroom; the approach shouldn't be "bish bash bosh".

    On the other hand; Team Typhoon showcased their pink and grey sneaker with an interchangeable bow for the “hip-and-happening women of today”. It is evident this product was not under the direct interest of our business, but we decided to take a different route, to keep up with the forever changing times. We took the initiative to diversify into a new market with a new product.

    Attempting to secure a deal with Daniel, Sian and Camilla, Saki and Bonita managed to secure a whopping deal for £30 which was initially discussed to be £35 by Team Typhoon, beforehand. However, the negotiation skills from Saki and Bonita, enabled Team Typhoon to deviate from their strict pricing policy by offering £33, which then yet decreased to £30. This caused havoc between the team, as they diverged from their pricing strategies when securing their first deal of the day.

    Overall, being part of this series, it was a great experience to be part of, where we were able to challenge and to see the candidates’ business acumen skills into practice. All the contestants did well, some more than others nonetheless, the bickering from some of the contestants was quite evident at the time which we hope has been a learning curve for the remaining candidates.

    In addition to this; we would like to take this opportunity to highlight the hard work and dedication that goes in from each individual, on the forefront and behind the scenes, in order to make ‘The Apprentice’ possible. The boundless productions team have worked endless hours in achieving what they put on screen capturing many hours of footage and putting into 1 hour is remarkable.

    View the footage above to get a sense of the negotiations that took place.

  • Finalist for Fashion Brand of the Year 2018

    Longstanding exhibitor Lexus has undergone somewhat of a facelift in recent seasons, progressing its brand identity to become a luxurious, designer footwear brand, and its recent selection as a finalist for Fashion Brand of the Year has endorsed all the hard work of those at the helm of the label, as sales manager Adjay Southi reveals. 

    Q: Lexus has been selected as a finalist in the Fashion Brand of the Year in the Footwear Industry Awards – what does this mean to you at the brand? 
    A: Although we have previously runner up for designer of the year in 2012, this is the first time we have been selected as a finalist in the fashion category. We are always on our toes looking for new ideas and, since I joined the company alongside my father Saki Southi, I have made changes to how we present the brand and categorise the shoes. I think previously we were mainly known for mother-of-the-bride shoes or wide-fitting styles, but that is not the case any more.

    Q: Why should retailers take a fresh look at the label? 
    A: We have added a couture range for women, and have categorised the shoes so it’s easy to select styles for women who want low to medium heels, and styles for those women who just can’t stay away from wearing high heels. Prior to joining the brand I worked at Rolls Royce, and I have been drawing on that experience to create a luxury and superior label that women can aspire to. This is all without alienating our loyal customers, many of whom have loved the Lexus brand since it started in 1989.

    Q: Has the collection become more fashion-led? 
    A: Yes certainly the collection has strong fashion influences. However, we try to keep our styles everlasting so they are not a one-season hit. Our loyal customers reorder the same styles year after year because they are commercial and classic and that can’t go wrong. But every year we always launch ten to 15 new styles to give the collection a fresh look. There is also the addition of our Saki Southi label, which is a premium diffusion line with a leather lining. It’s a more luxurious take on the Lexus identity, which has been created based on the feedback we were receiving from regular customers.

    Q: What would it mean to you to win?
    A: It would mean that our hard work is paying off. It would demonstrate that our customers appreciate our hard work in always trying to maintain our best customer service for them, and it would be a honour to receive such an award after working effortlessly hard in these tough climate conditions to keep flying the flag high as we can.

    Here’s what retailers have to say about the Lexus brand;

    Frox of Falkirk is one of Scotland's foremost retailers in the occasion wear sector.  As such as only choose to work with companies that are able to provide the best quality products, in the best styles. We have been stocking Lexus shoes for around five years, and they are our biggest selling footwear brand. The product quality is fantastic; in all hundreds of pairs of shoes we have sold, we have never had any returned to us with issues.

    Lexus has a great range of styles, from modern and funky styles to classic shoes that will never go out of fashion.  The designs of each of the shoes and matching bags are practical, making them more wearable than other brands.

    For ourselves, customer service is a very important part of our business, and we only work with those who also love good customer service.  Lexus provide excellent service, from calling them up and finding out if they have certain items in stock, to sending them out incredibly quickly.  Being able to offer matching shoes and bag at the competitive prices that Lexus offer makes them the ideal choice for ourselves to stock.
    Fiona Wilson, Frox of Falkirk, Scotland

    Lexus is a superb company which constitutes an integral part of our business. The collection of accessories that they provide are loved by our customers, whilst always being of the highest quality and standard.

    We have been using Lexus's stunning choice of shoes and bags for nine years, due to each collection's style, sophistication and elegance. The team at Lexus always go above and beyond to provide the utmost level of customer service. Both ourselves and our customers are constantly and consistently impressed by Lexus, and always look forward to see how they will excel themselves next.
    Samantha Roberts, Samantha K’s Occasionwear, Swansea, Wales

    Discover Lexus for yourself on stand C29 at Moda Footwear this season. 

  • MODA 2018

    As a regular exhibitor at Moda Footwear, Lexus has been perfectly placed to evolve alongside the show. From its core eveningwear collection to the launch of its designer diffusion line, Lexus has become a force to be reckoned with within footwear, and Moda has been pivotal to its development, as sales manager Adjay Southi explains.

    Q: Did you have a successful show at Moda Footwear last month?
    A: We always have a good experience at Moda. We have a great position and our customers know where to find us – it’s a location that we would never want to lose.

    Q: Did you achieve the business you were hoping to achieve at the show?
    A: Yes, we opened some key accounts with key customers that we were hoping to bring on board - in addition to seeing our current customers, of course.

    Q: Lexus is always evolving – what’s in store for a/w 18?
    A: Innovation is key to our business, and we launch between ten and 15 new styles every year to freshen the collection. There is also a bigger focus on our own brand label – Saki Southi – which is a premium diffusion line manufactured in premium leather.

    Q: What are you hoping to achieve when you bring this range to Moda in February?
    A: We will be looking to meet all different types of buyers, from department stores to independent boutiques to online retailers. We are always keen to help small; businesses grow, as well as promoting our brand on a larger scale internationally.

    Q: Why is Moda so integral to your business?
    A: Our favourite aspect of the show is always meeting the clients. Without them, we wouldn’t exist, so it’s always a pleasure meeting our customers and building our longterm relationships. It’s important to us to maintain those working relationships with the customers who have been loyal to us, and have supported us over the years. We always want to maintain that, as well as bringing new customers on board.

    Lexus will unveil its new autumn styles at Moda Footwear on 18-20 February next year. Find out more about the brand here


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